Monday, April 3, 2006

Lacking an argument, say it fast

One of the principles of political PR: say it fast. Especially when your argument is weak. Judy Baar Topinka yesterday issued a “Dirty Dozen” list of corruption in the Rod Blagojevich administration. It included hundreds of millions of dollars in no-bid contracts given to campaign contributors. Some of the instances have prompted state and federal investigations. Rod shot back quickly and the best he could come up with was that Judy took $7,000 in contributions from banks doing business with her Treasurer's office. Never mind the business is competitively bid — he said it fast and it made the stories. I hope the news media puts this in perspective.

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