Monday, June 19, 2006

Apple's unintended reverse spin


I'm quite sure Apple tested its ad campaign to death in focus groups and it squarely hits the target audience. Yet I wonder about the casting.

The ads are clean and communicate clearly. No doubt what they are trying to say -- Windows-based computers are nerdy and don't work well. Apple is cool and efficient. Having used both computers extensively, I agree. I would never buy a Windows computer. But unlike my youngest daughter, I don't like the ad campaign.

I think they made the nerdy guy a little too likable and therefore made the Apple guy a fraction too smug. Should have added a pinch of bully to the Windows guy.

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