Monday, June 19, 2006
Apple's unintended reverse spin
I'm quite sure Apple tested its ad campaign to death in focus groups and it squarely hits the target audience. Yet I wonder about the casting.
The ads are clean and communicate clearly. No doubt what they are trying to say -- Windows-based computers are nerdy and don't work well. Apple is cool and efficient. Having used both computers extensively, I agree. I would never buy a Windows computer. But unlike my youngest daughter, I don't like the ad campaign.
I think they made the nerdy guy a little too likable and therefore made the Apple guy a fraction too smug. Should have added a pinch of bully to the Windows guy.