Tuesday, February 19, 2008

Zell-bune might work

You couldn't ask for a bigger task. Turn around a newspaper giant when the newspaper business is sinking fast, perhaps irretrievably. There are few institutions more stodgy and resistant to innovation than a newspaper, and especially a large one like the Chicago Tribune.

Sam Zell and his band of unconventional managers are trying anyway. I like their style. This presentation is instructive and entertaining. If anybody can break the mindset and possibly reinvent the product, it might be Zell.

Do you remember watching previous Tribune management talks to employees on the Internet? This is more than a shakeup—it's an upheaval.

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